Social Media Inspiration and Content
Social media is perhaps the most cost-effective tool at our disposal for spreading positivity about our schools and teaching as a profession. Over the next few pages you will find a range of examples of effective social media content, including posters and flyers that could also be used on noticeboards.
Below you will find a range of examples of effective social media content, including posters and flyers that could also be used on noticeboards.
You will notice that they have a few things in common:
- Clear, accessible messaging
- Colourful, eye-catching design
- Prominent branding
Remember, social media posts quickly get lost in the mix. Make sure yours stands out, and that you post regularly to maintain engagement. Generally, one positive social media post every 7-14 days about teacher training and recruitment would be a good amount to aim for.
Fully editable versions of all resources are available to schools who complete the Recruitment and Retention Audit Tool.
These social media assets aren’t overtly about recruiting teachers but their focus on what makes teaching a great job helps build positivity and stimulates the market of potential candidates.
It’s not something you just do to promote a vacancy, it’s about presenting the profession as attractive, all the time.
By transforming your teachers into powerful advocates and sharing their experiences to inspire others to consider a career in teaching.
The audience following your social media channels allows you to directly connect with parents and guardians of pupils (who might be considering a career change and could make great teachers).
People are more likely to engage with material online that resonates with them and feels relevant. By actively ensuring that your communications include a diverse range of both teachers and students, you can ensure that all candidates feel welcome at your school.
What’s more important, particularly for recruitment, is to showcase diversity. You should try to ensure your communications, website and social media present mirrors and doors to your audience, whatever their background.
Teachers represent the community they serve. To attract the best candidates, your school should celebrate its diversity and present a genuinely diverse range of both pupils and teachers in your communication and social media activity.
Alongside creating valuable content for your social media accounts, it is also useful to share/link to content posted from the ‘Department for Education – Get Into Teaching’ social media accounts. They often post fresh, engaging content that can help attract new teachers into the profession and your followers may also benefit from this information.
Get Into Teaching social media accounts:
Facebook www.facebook.com/getintoteaching
Instagram www.instagram.com/get_into_teaching
LinkedIn www.linkedin.com/company/get-into-teaching
X/Twitter www.x.com/getintoteaching
Effective branding can be a daunting challenge. It’s vitally important to ensure that potential candidates and future colleagues notice your posts and communications and recognise your school instantly.
Notice that the examples below are not identical or repetitive, but they still communicate the brand clearly.
Some key tips for branding your materials:
- Use your logo consistently and prominently
- Use a consistent palette of colours
- Include diverse images that represent your school
- Vary your imagery on social media, while staying true to your brand.
View and download our web and social media recruitment content:
