Positive Messaging

Teaching is an incredibly rewarding career, but it doesn’t always seem to be seen that way by the public.

Schools that project positivity about what it is like to be a teacher in their school, and who showcase the benefits and advantages of teaching are more likely to recruit high-quality staff.


Whatever you do, it’s imperative to tell Good News Stories about teaching.

Fully editable versions of all resources are available to schools who complete the Recruitment and Retention Audit Tool.

There are detailed Good News Stories that you can use:

You can also use our selection of quotations from those articles, that you are free to use for your recruitment and promotion.


View and download the recruitment content pages from our resource pack:


Our Toolkit for Schools

This toolkit is designed to support schools with recruitment within their local communities, alumni, and from the wider market.

These resources are free to all schools and can be adapted to suit your context and needs.