Effective Language
Communicating the right message is fundamental to promoting your school’s brand and identity, and to getting the most out of your efforts to promote teaching and teacher training.
It’s crucial that candidates associate your school with a positive culture and see the passion and potential that you see. Here are some ideas you can use and amend in your communications. you may find these are also suitable for social media.
Fully editable versions of all resources are available to schools who complete the Recruitment and Retention Audit Tool.
- Have you thought about changing to a career in teaching? It’s not too late to become a Qualified Teacher!
- Turn your passion into your career by becoming a Qualified Teacher. Expand on your skills and knowledge to motivate young minds.
- Embrace your teaching potential. Become a qualified teacher and help make a difference to the next generation.
- Every child deserves a great teacher… and that teacher, could be you!
- Make a real difference to the lives of young people and the next generation – teaching is a hugely rewarding career.
- Great career progression prospects – from being a teacher to becoming a headteacher, anything is possible!
- Job security – the need for teachers has never been greater.
- Learn new things and skills within your chosen subject area.
- Excellent starting salary of £31,650 (or more in London) as a newly qualified teacher.
- Time off – you will get more day’s holiday than people in many other jobs.
Here are some text snippets Start TSH Network have prepared that you can use on your website/school app. These are just short snippets which you are free to add to. If you need inspiration to create more short content pieces, please visit the ‘Get Into Teaching’ website.
| Key message | Call-to-action |
| Turn your passion into your profession with a career in teaching. | Click here for more informationGet Into Teaching | Get Into Teaching GOV.UK |
| Whether you want to change your career, or you’ve just graduated with a degree, find out what training you need to become a Qualified Teacher. | Click here for more informationHow to become a teacher | Get Into Teaching GOV.UK |
| Embrace your teaching potential. Become a teacher and help make a difference to the next generation. | Click here for more information Get Into Teaching | Get Into Teaching GOV.UK |
| Change lives with a rewarding career in teaching – did you know could earn a starting salary of £31,650 once you have Qualified Teacher Status (QTS)? | Click here for more information How to become a teacher | Get Into Teaching GOV.UK |
The above text snippets can be used in a variety of ways on your website/school app. This includes:
- create visual banners and add to homepage/existing appropriate page (this will be the most effective way)
- add text link to the ‘Get Into Teaching’ website from an existing webpage that will be appropriate to link from
- create a new webpage with details about how people can get into the teaching profession and a call-to-action to the ‘Get Into Teaching’ website.
View and download our recruitment content:
